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What assessment, if any, has the Minister made of the extent to which AI-driven price personalisation is being used by retailers in New Zealand, and whether consumers should have a right to know when they are being shown a different price than another customer?

Answered Question 16802 (2026)
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Asked by

Arena Williams

Member for Manurewa · Labour Party

Question

  • What assessment, if any, has the Minister made of the extent to which AI-driven price personalisation is being used by retailers in New Zealand, and whether consumers should have a right to know when they are being shown a different price than another customer?

Answered by

Cameron Brewer

Member for Upper Harbour · National Party · Minister of Commerce and Consumer Affairs

Answer

Officials will continue policy monitoring and analysis on consumer protection relating to consumers’ interactions with AI-driven sale practices.