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What advice, if any, has the Minister asked for on whether New Zealand law currently requires a company using an AI sales agent on a phone with a consumer to identify themselves as an AI sales agent rather than a human?

Answered Question 16796 (2026)
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Asked by

Arena Williams

Member for Manurewa · Labour Party

Question

  • What advice, if any, has the Minister asked for on whether New Zealand law currently requires a company using an AI sales agent on a phone with a consumer to identify themselves as an AI sales agent rather than a human?

Answered by

Cameron Brewer

Member for Upper Harbour · National Party · Minister of Commerce and Consumer Affairs

Answer

Officials continue to monitor developments in this space and will provide advice as needed.