What was the total monthly spend, if any, on online advertising by Fire and Emergency New Zealand relating to professional firefighter strikes, by month and platform, in 2025?

Answer

I am advised that the total spend on advertising relating to professional firefighter strike activity in 2025 was approximately: • October 2025: approximately $135,000. • November 2025: approximately $230,000. • December 2025: approximately $271,000. I am further advised that the advertising was focused on fire prevention ahead of periods where response activities are delayed due to industrial action. Fire prevention is a main function that Fire and Emergency must provide under legislation. I am also advised that advertising expenditure is recorded by campaign rather than by platform. A breakdown of this spend by platform cannot be provided within the time available to respond to this question. In addition, a platform-level breakdown would likely be commercially sensitive.