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Which option, if any, did the Minister agree to in the Department of Internal Affairs' paper to her of 4 February 2026 titled Advice on the use of Artificial Intelligence generated endorsements in online casino gambling advertising?

Answered Question 28433 (2026)
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Asked by

Lemauga Lydia Sosene

Member for Māngere · Labour Party

Question

  • Which option, if any, did the Minister agree to in the Department of Internal Affairs' paper to her of 4 February 2026 titled Advice on the use of Artificial Intelligence generated endorsements in online casino gambling advertising?

Answered by

Hon Brooke van Velden

Member for Tāmaki · ACT Party · Minister of Internal Affairs

Answer

As the Minister of Internal Affairs, I decided that option three was the most appropriate way to address concerns about the use of artificial intelligence in gambling advertising. This option prohibits operators from using a person’s likeness, as well as any AI-generated content, to suggest or mimic a human endorsement.