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What was the total reach of the social media posts boosted by Te Kawa Mataaho Public Service Commission between 18 and 22 October 2025, and what audience targeting parameters were used?

Answered Question 20292 (2026)
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Asked by

Camilla Belich

List MP · Labour Party

Question

  • What was the total reach of the social media posts boosted by Te Kawa Mataaho Public Service Commission between 18 and 22 October 2025, and what audience targeting parameters were used?

Answered by

Hon Paul Goldsmith

List MP · National Party · Minister for the Public Service and Digitising Government

Answer

I refer the member to pages 3 and 161-164 at the following link: https://www.publicservice.govt.nz/assets/DirectoryFile/OIA-2025-0130-Social-Media-Advertisements-campaigning-against-strike-action.pdf